PRIVACY POLICY
Purpose
The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following:
1. The personal data we will collect;
2. Use of collected data;
3. Who has access to the data collected;
4. The rights of Site users; and
5. The Site’s cookie policy.
This Privacy Policy applies in addition to the terms and conditions of our Site.
Consent
By using our Site users agree that they consent to:
1. The conditions set out in this Privacy Policy; and
2. The collection, use, and retention of the data listed in this Privacy Policy.
Personal Data We Collect
We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.
Data Collected Automatically
When you visit and use our Site, we may automatically collect and store the following information:
1. IP address;
2. Location;
3. Hardware and software details;
4. Clicked links; and
5. Content viewed.
Data Collected in a Non-Automatic Way
We may also collect the following data when you perform certain functions on our Site:
1. First and last name;
2. Email address;
3. Phone number;
4. Real estate agent’s license number and/or Multiple Listing Service license number
5. Broker name and/or real estate team affiliation
6. Contact address;
7. Billing address;
8. Website URL;
9. Social media URLs and user profile information:
1. Capsure Marketing allows you to connect a Facebook page or profile to our application. In doing so, we will collect your profile image, display name, username / page ID or profile ID, access tokens, sent posts. This includes the content of your post and engagement data (such as click rates, likes, re-shares, impressions, as well as general engagement counts), to the extent permitted by applicable law. This data will only be used to provide you with the Service you expect and will not be shared with any third parties.
2. Capsure Marketing allows you to connect an Instagram page or profile to our application. In doing so, we will collect your profile image, display name, username / page ID or profile ID, access tokens, sent posts. This includes the content of your post and engagement data (such as click rates, likes, re-shares, impressions, as well as general engagement counts), to the extent permitted by applicable law. This data will only be used to provide you with the Service you expect and will not be shared with any third parties.
3. Capsure Marketing allows you to connect a LinkedIn page or profile to our application. In doing so, we will collect your profile image, display name, username / page ID or profile ID, access tokens, sent posts. This includes the content of your post and engagement data (such as click rates, likes, re-shares, impressions, as well as general engagement counts), to the extent permitted by applicable law. This data will only be used to provide you with the Service you expect and will not be shared with any third parties.
10. Content that you may send and receive through Social Networks may contain personal information of third parties. This may include information such as: names, photos, age, gender, geographic location, opinions, preferences, and phone numbers that are provided or posted by social media users.
11. Payment information; and
12. Auto fill data
This data may be collected using the following methods:
1. Creating an account with Capsure Marketing
How We Use Personal Data
Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy.
The data we collect is used for the following purposes:
1. Account creation
2. Providing customized and personalized content creation
3. Offering access to our application
4. Responding to communications from you
5. Providing news and alerts such as (but not limited to) newsletters, billing information and changes to your subscription plan,
6. Statistics and market research
7. Determine which features our customers use most and find most helpful
8. Understand usage patterns and other activities on our websites so that we can better identify and resolve issues identified by our users
Who We Share Personal Data With
Employees & Authorized Contractors
We may disclose user data to any member of our organization, including authorized contractors, who reasonably need access to user data to achieve the purposes set out in this Privacy Policy.
Third Parties
Capsure Marketing may share your data with other companies.
We may contract with third parties and API services to supply products and services to you on Capsure Marketing’s behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing.
In some cases, the third parties may require access to some or all of your data. You can check out the terms of these API services below for the third parties Capsure Marketing currently utilizes to deliver you your services. You are responsible for reading and understanding the Third Party Terms before accessing or using any Third Party Application. You acknowledge and agree that Capsure Marketing is not liable for any Third Party Applications
Where you are using our Services and have chosen to connect your Social Networks to the Services, or if you authorize a Third-Party Service to access your account, you are agreeing to provide information about you to the Social Networks and the Third-Party Services under their respective terms and privacy policies. For example, if you choose to connect your YouTube account to the Services, this connection uses YouTube’s API services, and the Google Privacy Policy will apply to you.
We may need to disclose information about you where we believe that it is reasonably necessary to comply with a law or regulation, or if we are otherwise legally required to do so, such as in response to a court order or legal process, or to establish, protect, or exercise our legal rights or to defend against legal claims or demands. For governmental data access requests concerning you or your organization, we would first attempt to redirect the request to you and/or we would first attempt to notify you unless we are legally prohibited from doing so.
In addition, we may disclose information about you if we believe it is necessary to investigate, prevent, or take action: (a) against illegal activities, fraud, situations involving potential threats to our rights or property (or to the rights or property of those who use our Services), or to protect the personal safety of any person; or (b) regarding situations that involve the security of our Services, abuse of the Services infrastructure, or the Internet in general (such as voluminous spamming, or denial of service attacks).
Where any of your data is necessary for such a purpose, CapSure Marketing will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law. We currently contract with:
· Amazon AWS – N. Virginia
· Stripe, Inc.
· PayPal, Inc.
· Hello Sign
· Dropbox
· Mailchimp
· Google Analytics/Tag Manager
· Meta Platforms, Inc. (which includes Facebook and Instagram)
Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose.
Other Disclosures
We will not sell or share your data with other third parties, except in the following cases:
1. If the law requires it;
2. If it is required for any legal proceeding;
3. To prove or protect our legal rights; and
4. To buyers or potential buyers of this company in the event that we seek to sell the company.
If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices. The fact that we link to a website is not an endorsement, authorization, or representation of our affiliation with that third party. We do not exercise control over third party websites.
How Long We Store Personal Data
User data will be stored until the purpose the data was collected for has been achieved.
In general, Capsure Marketing does not permanently store Content from Social Networks. Rather, when you login to the Services, we retrieve data from Social Networks in real time so that it is displayed in the platform for viewing during your session. We store other Content that you produce (such as draft Content for publication on Social Networks) so that you can easily access this material on the Services. Messages in Inbox are stored for 6 weeks to enable you to take any action required, such as replying to messages.
You will be notified if your data is kept for longer than this period.
How We Protect Your Personal Data
In order to protect your security, we use the strongest available browser encryption and store all of our data on servers in secure facilities. All data is only accessible to our employees. Our employees are bound by strict confidentiality agreements and a breach of this agreement would result in the employee’s termination.
While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore, we are unable to guarantee the security of user data beyond what is reasonably practical.
Your Privacy Obligations
Capsure Marketing relies on you to comply with applicable privacy laws when collecting, using, or disclosing information about individuals through the Services, including obtaining any necessary consents and providing any necessary notices.
Your Privacy Rights
If you decide at any time that you no longer wish to receive marketing communications from us, please follow the unsubscribe instructions provided in any of the communications. You may also opt out from receiving commercial email from us by sending your request to us by email at [email protected] Please be aware that, even after you opt out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding the Service.
Additional Coverage for California Residents (CCPA):
Your California Privacy Rights
As a California resident, you are entitled to certain rights under the California Consumer Privacy Act (CCPA) when interacting with Capsure Marketing:
Right to Information: As a resident of California, you have the entitlement to understand what information we gather from you, why we collect it, the sources from which it is obtained, the limited situations under which we disclose it, the parties with whom we share it, and the rights you possess regarding your data.
Right to Access and Data Portability: You have the right to request access to specific details about the collection and utilization of your Personal Information over the preceding 12 months. Upon your verifiable request, we will disclose to you the categories of Personal Information collected, the sources of collection, the purposes behind collection or sale, the categories of third parties with whom the information is shared or sold, and/or the specific pieces of Personal Information gathered. You may exercise this right up to twice within a 12-month period, free of charge, subject to legal limitations. For a general overview of the information collected, its purpose, and the types of service providers involved, please refer to the relevant sections above.
Right to Deletion: You have the right to request the deletion of your Personal Information that we have collected and retained. Upon receiving and verifying your request, we will delete your Personal Information from our records, except in circumstances where exceptions apply under applicable law.
Right to Opt Out of Sale: You have the right to opt out of the sharing of your personal information to third parties. While we do not believe that we directly sell personal information, we may engage third-party service providers to perform specific tasks on our behalf, which may involve sharing data. These third parties may analyze the data provided, combine it with publicly available data, and provide us with insights and reports. Such activities may be considered a “sale” under the broad definition of the term by CCPA. You can restrict third-party access to your personally identifiable data by selecting the “Do Not Sell My Personal Information” option. Please note that if you use different browsers or devices to access the service, you will need to opt out separately on each browser and device.
Authorized Representatives: You have the option to designate an authorized representative to act on your behalf in making requests related to your consumer rights under the CCPA. We will require verification to ensure that the designated representative is duly authorized by you to act on your behalf.
No Discrimination: We affirm that we will not discriminate against you for exercising your rights under the CCPA. This means we will not treat you differently or deny you goods or services because you have exercised any of your CCPA rights.
If you are a California resident and wish to exercise any of these rights or have any questions regarding our compliance with the CCPA, please contact our privacy officer at the following email address: [email protected]. We are committed to ensuring that your privacy rights are respected and honored in accordance with applicable laws and regulations.
Children
We do not knowingly collect or use personal data from children under 13 years of age. If we learn that we have collected personal data from a child under 13 years of age, the personal data will be deleted as soon as possible. If a child under 13 years of age has provided us with personal data their parent or guardian may contact our privacy officer.
How to Access, Modify, Delete, or Challenge the Data Collected
If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, or if you would like your data to be deleted or modified in any way, please contact our privacy officer here:
[email protected]
Cookie Policy
A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.
We use the following types of cookies on our Site:
1. Functional cookies
Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits;
2. Analytical cookies
Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc;
3. Targeting cookies
Targeting cookies collect data on how you use the Site and your preferences. This allows us to personalize the information you see on our Site for you; and
4. Third-Party Cookies
Third-party cookies are created by a website other than ours. We may use third-party cookies to achieve the following purposes:
5. Monitor user preferences to tailor advertisements around their interests.
Modifications
This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the “Effective Date” at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.
Contact Information
If you have any questions, concerns, or complaints, you can contact us at: [email protected]